Pimp My Ride thrusts gamers into the world of Pimp City. Here, bling is king, and speed is everything. With Xzibit lending some tracks from his recently released CD, the game has a true MTV generation backdrop of urban music, art and sound where players step into the role of modification master to customize cars into the most banging whips while redlining them through the streets. Players pick the mods, hooking up everything from tires and rims to bumpin’ subwoofers and flat panel TV’s to transform the worst broken down beaters into pimped out masterpieces. Style skills are put to the ultimate test and completed cars are then raced in the streets to gain priceless bragging rights and credibility in their neighborhoods. Players can navigate free-roam environments, earning respect with flossed out rides in 5 unique boroughs such as New Wave Beach, Hip-Hop Heights and Downtown Metro.